inspiration
The Field Notes
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30 Brand Touch-Point Ideas
Creating experiences that are unique to your brand will inspire your guests to engage with your brand in a memorable way. From creating magic moments that people come to your brand just to experience, to sharing information in a compelling and personal way that adds credibility to your brand, intentionally considering these things will not only increase your visibility, but will also covert your audience into customers, and repeat customers.
3 Signs Your Business is Ready for a Rebrand
Rebranding your business doesn't need to be stressful or scary – in fact, I believe it can be fun. Rebranding can have a large impact on not only your business’s success, but on you as well. Rebranding might be the fresh start you need to feel inspired, reigniting your passion for your business, realigning your goals, mission, and values, and elevating your business in a completely new way. By not rebranding, there’s a high chance that you’re hurting your business. A rebrand can, and should, give your business the fresh start it needs to continue to grow, and will help to attract your audience, increasing your sales.
The Power of Art in Branding
As I sit here at a cafe in a small city in North Carolina’s Blue Ridge Mountains, after a dreary morning spent wandering around Asheville’s River Arts District, I can’t help but wonder at the magic of art. At its best, art catches your eye, uniquely portraying additional information, telling a story, or just being delightful to look at. At its worst, it does nothing more than catch your eye, while you move on with one more image in your head.
Community Matters: Attracting Your Ideal Customers
Attracting your ideal customers and clients is all about building an engaging community of people that benefit from what you’re offering, and love and trust your brand. When you put yourself and your business out into the world everyday, sharing your brand’s purpose and values, and connecting with like-minded individuals, you’ll begin creating an engaging community of people who are obsessed with what you do and how you helped them.
Choosing the Right Designer for Your Business
Branding is the way other people see your business, not how you see your business, so it makes sense that you’d want to be thoughtful when choosing someone to communicate your business’s visual identity. If you’re finding it difficult to find the perfect designer you want to work with to execute your ideas, or to help you determine the best direction for your new branding, product line, marketing campaign, etc., here are some things to consider when choosing a designer that’s right for you.
5 Tips to Make Your Business MoreEco-Friendly
These days, there are so many easy ways that we can make our businesses a bit more eco-friendly, and a good place to start is by doing a sustainability audit of your workplace. When auditing your business through the lens of sustainability, consider your office procedures and processes, your supply chain and the packaging you use, and take time to brainstorm ways that you can make each of these more eco-friendly.
8 Ways to Increase Website Sales
Your website plays a crucial role in the success of your business, selling your products and showing your potential customers who you are and what you do for them, even when you’re not around. Which is why, if it’s doing it’s job well, it can be an amazing tool for your business – making sales while you sleep and generating ongoing leads. But, if it’s not working well, then it’s time to update and optimize your website for increased sales.
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