ABOUT

A Creative Studio whose work spans brands, spaces, and objects. Based in Chattanooga, TN, working worldwide

 

  • The Studio

  • The Approach

  • The Founder

I. The Studio

Flourish Wildly is a creative studio shaping brands with atmosphere, emotional resonance, and strategic depth. Built on the belief that thoughtful design transforms everyday interactions into memorable experiences, we create identities that do more than attract attention– they build connection, loyalty, and cultural presence.

Working in collaboration with a curated network of motion designers, photographers, developers, and other creatives, we partner with brands that value artistry, detail, and intentional storytelling. We collaborate with hospitality, food and beverage, wellness, and culture-driven brands to create immersive identities and experiences that connect emotionally and leave a lasting impression, from boutique destinations to emerging consumer brands or an established business entering its next chapter.

 

II. The Approach

At Flourish Wildly, every brand is approached like a boutique hotel: intentionally designed, atmospherically layered, and built to leave a lasting impression. We consider not only how a brand looks, but how it feels to encounter, experience, and remember.

Each project is approached with an artist’s eye and a strategist’s perspective, balancing creative exploration with emotional depth, functionality, and commercial positioning. Rooted in the understanding that today’s most successful brands are experienced holistically, we craft thoughtful brand systems that communicate quality at every touchpoint and align business objectives with meaningful storytelling.

Visual beauty is the expectation, but our true objective is building brands with presence that earn trust, cultivate emotional connection, and remain relevant over time. The result is an immersive brand world that feels cohesive, elevated, and distinctly alive.

 

III. The Founder

Brittany Lawson is a creative director with a background in fine art and design and nearly a decade of experience developing brands across hospitality, beauty, and wellness. Her approach is deeply influenced by atmospheric storytelling— the idea that design has the power to shape not only what people see, but what they think and feel.

She is currently expanding her practice into interior and spatial design, translating the same principles that guide brand identity into immersive physical environments where every material, detail, and interaction contributes to a cohesive experience.

Based in Chattanooga, Tennessee, Brittany works with clients worldwide and travels for select meetings and projects.

 

Our clients have been featured in: