8 Ways to Improve Your Website for Increased Sales in 2021

I’m sure you already know this, but your website plays a crucial role in your business! It’s the online home (sometimes the exclusive home) of your business. It’s telling all your potential customers about who you are and what you can do for them, even when you’re not around, which can be an amazing thing if it’s working well!

You wan’t your website to be working for you, not against you. A website that is working for you will educate and build trust with your visitors leading them to eventually buy from you, it’ll give them a chance to get to know you and your business and your process/products, make sales while you sleep, and generate ongoing leads.

If your website hasn’t been working well for you, here are 8 essential tips on what to focus on improving to have a website that generates more leads and increases your sales in 2021, no matter what industry you’re in.


Your offer should be front and center.

Humans have short attention spans, and your website needs to grab and hold their attention immediately, or you risk them leaving your site and never coming back to it.

To ensure you’re grabbing their attention, you need to answer their questions about what your business is and who it’s for. A clear statement telling them what you do and who you are will help your website visitors know that they’re in the right place. Here’s a simple test called the grunt test: if a caveman came across your site, even he would understand from just a glance. Make your offer front and center and easy to understand, with a call-to-action button underneath.

Not sure what your call-to-action should be? Think about what the first thing you want your to do when they land on your website.

Use professional images to promote your products and services.

Not only will professional images will improve the perceived value of your products and of your business as a whole, it also will help your business to be viewed as professional, and help attract the right viewers, and make more sales. 67% of consumers say the quality of a product image is “very important” in selecting and purchasing the product.* So hire a local photographer for a few hundred dollars and go have a photoshoot!

Have a how-to statement on your homepage or services page.

If you’re a service-based business, make it easy for potential-clients to understand how they’ll be working with you and how to book your services. Tip: Write a simple headline about your service that will grab their attention, and then add three-four steps underneath sharing your process, keeping it short and sweet. Below the how-to statement, add a call-to-action button or link where they can book your service.

Share results-driven testimonials.

Most people read reviews before buying something, and for some reason, we believe other peoples opinions. Testimonials are a form of social proof, and help establish trust with your viewers by showing them how happy your clients/customers are and showing off your skills, your expertise, and the results they get from your products or from working with you.

Social proof is powerful, and therefore testimonials are crucial for your business. If you haven’t collected testimonials before, reach out to past customers/clients and ask for their experience.

You can scatter testimonials throughout your site, building social proof, or have a designated page with photos or video testimonials showing the result of your product or the experience working with you – it’s totally up to you! But having a few designated testimonials on your action pages (i.e. your homepage, services page, process page, etc.) is a good idea.

At the end of the day, your audience will be more inclined to buy from you and comfortable reaching out if they can see lots of ‘proof’ in the form of testimonials.

Add a Q&A section.

A Q&A section may not be the most important thing on your site, but it definitely helps to convert and filter your leads.

If someone can’t find an answer to a question they have, you may end up with leads that abandon you because they didn’t have enough clarity and didn’t feel like reaching out to ask you about it, or you end up with an inbox full of the same questions, wasting your valuable time.

Anticipate their questions and think about common questions you’ve had, or survey your past customers/clients about what questions they had before working with you or using your product.

Include call-to-action on every page.

It’s important to guide your site viewers through your website. The more they interact with your site, the more they begin to trust you.

Having a call-to-action at the end of every pages will guide them to where on your site they might like to go next. This helps to ensure that they’re not leaving your site and giving you more control on where they’ll go.

Create a newsletter opt-in.

When people view your website, they’re likely interested in you and what you offer, but may not be ready to book or buy your product yet. Having an email newsletter sign up where they can sign up to get to know you more is a great opportunity to collect contact info on your potential customers/clients, and nurture the relationship through consistent email marketing.

Most people won’t sign up for a newsletter unless they know that they’re getting something in return, this is called an Opt-In, or Lead Capture. You could give them a free downloadable, discount to your store, tutorials, or exclusive content, really anything that will provide free value to your potential customers.

They’ll become part of your community, and be grateful for the free value they’re getting from you, warming them up to make a purchase from you.

Consistently add new content.

One thing you can do to improve your site SEO, and help people find your business on Google, is by consistently adding new content like blogs or products.

By having a blog on your site, you can share your expertise and give helpful tips to your community, and share your brand voice. All of this will help your potential customers/clients to get to know you and your business better, like you, and trust you more, leading them to purchase from you. New content will also continue to bring viewers back to your site again and again.

If that wasn’t enough to convince you to consider a blog for your site, sharing your blog content on social media and Pinterest will help to lead more and more people to your site, increasing your traffic and again, increasing your sales.

So there you have it, the 8 ways that you can improve your website for increased sales in 2021. I know it may seem like a lot, but I’m confident that you can implement these improvements to your website, and set your business up for more success this year.

I hope you found this helpful! If you did, I’d love and greatly appreciate it if you shared it with your entrepreneur friends who may find it useful as well.

If you have any questions or suggestions, or want help with your website, please reach out!

Flourish wildly, my friend!