Industry
Wellness
partners
website development by:
images by:
Deliverables
Brand strategy, visual Identity, Brand Assets, Merch, presentation decks, social media graphics, website
client: LILIWAY HOLISTIC STUDIO
Liliway Holistic Studio is a luxury wellness and skincare studio in Manhattan rooted in a holistic philosophy of mind, body, and spirit. The goal was to create a brand and digital experience that felt both elevated and deeply restorative, positioning Liliway as more than a spa, but as a destination for intentional living and preventative wellness.
I. Growth Barrier
Liliway had already built a thoughtful approach to wellness through personalized treatments, natural products, and holistic care philosophies. But their existing brand lacked the clarity, sophistication, and immersive experience needed to reflect the true depth of their services in a crowded luxury wellness market.
The challenge was creating a brand that felt calming, luxurious, and emotionally transformative without falling into the cold minimalism common in the beauty industry. The studio needed a visual identity and website experience that could communicate trust, intentionality, and the feeling of stepping away from the noise of city life into a slower, more restorative world.
II. Brand Evolution
We evolved Liliway from just another skincare studio into a holistic luxury wellness brand. Through soft editorial storytelling, elevated visuals, and a calming digital experience, the brand became a reflection of the restorative philosophy behind the studio itself.
III. Results
✦ 35–50% growth in bookings and online sales within the first year following launch
✦ Major increase in new client acquisition with a 75% client rebooking rate
✦ Secured exclusive approval to sell Biologique Recherche online as one of only a few Manhattan partners at the time, and later recognized twice as a top U.S. partner website
✦ Elevated brand positioning supported successful price increases and a more premium client perception
✦ Generated partnership inquiries and collaborations from prestige beauty and wellness brands
✦ Earned media features in New York Weekly and Nomad, podcast invitations, and industry speaking opportunities through a stronger digital presence and brand story
