R. Hoffman Builders
LOGO DESIGN + BRAND COLLATERAL
This project was created for my dad's Construction and Remodeling Business. He's been getting business completely by word-of-mouth for the past 25 years, but my family and I finally convinced him that it was time to create a clean and modern brand to use for advertising and with his new website.
The goal for this project was to create a logo and brand that felt energetic, professional, and clean. We went with a more structured look to show his professionalism and expertise in interior and exterior home remodeling, and orange as an energetic infusion of color.